Embedded crypto wallet integration is the right approach for a defined set of platform types where the friction of external wallet management creates adoption barriers that the platform cannot accept. Consumer-facing applications adding blockchain features to an existing non-crypto user base are the clearest fit. Gaming platforms integrating NFT ownership and in-game token economies benefit significantly from embedded wallets because gamers who want to own in-game assets do not want to become cryptocurrency wallet managers to do so. Loyalty and rewards programs introducing token-based incentives need embedded wallets because their user base expects the rewards experience to be simple and within the brand's own application.
Enterprise blockchain applications that give employees or partners access to on-chain workflows are also well suited to embedded wallet integration, because the enterprise context makes it impractical to ask employees to manage personal external wallets for work-related blockchain interactions. The embedded wallet can be provisioned and managed within the enterprise's existing identity infrastructure, with access controls that reflect the employee's role and the organization's security policies. 27 Blockchain has built embedded web3 wallet integrations across these use case categories and brings that experience to new integration projects, including knowledge of the architectural decisions that work well for each platform type and those that create problems that are expensive to resolve after deployment.
