CBD businesses operate across two primary purchase models. Direct-to-consumer CBD brands often run subscription billing for products like daily supplements and tinctures, where the customer authorizes recurring charges on a monthly or quarterly basis. Other CBD merchants process one-time purchases through standard e-commerce checkout. Each model has different configuration requirements for a cryptocurrency payment gateway, and the integration 27 Blockchain builds is designed around the merchant's actual billing structure rather than a default configuration.
Subscription billing in a crypto payment environment works differently from card-on-file recurring billing. Each blockchain transaction requires a new customer-initiated payment, which means the gateway needs to handle recurring invoice notifications and payment prompts rather than charging stored credentials automatically. 27 Blockchain configures the subscription flow to minimize friction for returning customers while maintaining the transaction finality that makes crypto processing stable for CBD merchants. For one-time purchase CBD businesses, the gateway integration is more straightforward, connecting the cryptocurrency payment option into the existing checkout flow and handling the confirmation and order fulfillment signal on the backend. Both configurations are available and both are built to the merchant's specific checkout environment.
