Merchants in high-risk industries are declined by traditional processors for reasons that have nothing to do with the merchant's individual business performance. The decline is a category-level decision driven by the card network's prohibited merchant lists, the acquiring bank's risk appetite, or the payment facilitator's terms of service. A merchant with strong revenue, low chargebacks, and full regulatory compliance can still be declined because the product category itself is classified as too risky to process.
Blockchain payment processing through 27 Blockchain provides an alternative for these merchants. The transaction infrastructure operates on blockchain rails where product-category restrictions do not exist. 27 Blockchain builds the wallet connectivity, payment gateway, and settlement system that allows declined merchants to accept cryptocurrency payments from their customers. The blockchain payment processing infrastructure does not evaluate the merchant's product category as part of the transaction process.
